# Pricing against the lowest seller on G2A

> How auto pricing follows the market on your G2A listings, the four ways to price against the lowest seller, and the minimum and maximum that keep it in bounds.

Product · 10 September 2026 · tokensupply team

On G2A, the cheapest offer usually gets the sale. Prices on a popular product can move several times a day, and a price you set in the morning can be the most expensive on the page by lunch.

Auto pricing keeps up for you. It watches the other sellers on your G2A listings and reprices yours to match the lowest, beat it, or stay just above it. It never goes below the minimum you set.

## Four ways to price against the lowest

Pick one strategy for each listing:

| Strategy | What it does | If the lowest is €47.70 |
| --- | --- | --- |
| Match the lowest | The same price as the lowest seller | €47.70 |
| Undercut by an amount | A set amount under the lowest | €47.69, at €0.01 under |
| Undercut by a percentage | A set percentage under the lowest | €46.75, at 2% under |
| Stay above the lowest | A set amount over the lowest | €48.20, at €0.50 over |

Try it with your own numbers:

_Pick a strategy and move the lowest price. Yours follows, between your minimum and maximum._

## Your minimum and maximum

Set a minimum, and a maximum if you like. Whatever the market does, your price stays between them. If another seller drops below your minimum, your price stops at the minimum and stays there.

> [!TIP]
> Work your minimum out from what a key costs you, plus the margin you need after G2A's cut. Then even the lowest price auto pricing can reach is a sale worth making.

## How often it reprices

Auto pricing runs each time your G2A listings sync. You choose how often that is, from every minute to every hour.

## See who you're up against

While you price a listing, you see every other seller live on the same G2A product, by name, with their price and stock. It's a quick way to judge whether undercutting is worth it, or whether matching is enough.

## Know what you keep

Every listing shows G2A's cut and your net, so the number you price against is the number you're paid.

## Switching it off

Auto pricing is set per listing. Switch it off, and that listing's price stays exactly where you set it.

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From the tokensupply blog: https://www.tokensupply.io/blog/auto-pricing-on-g2a